Award-winning skincare brand integrated BRP e-Commerce Analytics to sync inventory and centralize profit tracking across four sales channels.

Founder of Skinville Solution (parent company of Malaysian skincare, JardinPeau), Fad Izham, knew that a viral moment on TikTok is a double-edged sword. One day, you’re trending, with sales blowing up. Next, you’re drowning in a mess of unfulfilled orders, inventory gaps, and inaccurate profit margins that don’t quite add up.

Worse, you’re only able to measure your actual profit margin at the end of the month or whenever the finance executives finish compiling reports.

As Skinville expanded from TikTok into major marketplaces like Shopee and Lazada, as well as their own website, the complexity of their operations began to outpace their tools. Behind the scenes of their rapid growth was a constant manual data processing struggle.

“As the business grew, keeping track of revenue, profit, and inventory became increasingly complex,” Izham explains. He realized that to scale, the team needed to stop managing spreadsheets and reports from each of the marketplaces they sell on. 

The Challenge: A visibility gap in multi-channel selling

For most e-Commerce brands to succeed in Malaysia (or Southeast Asia), it’s not enough to just sell on a single platform. The typical e-Commerce brand needs to consider building an omnichannel presence and going online to offline. This also means selling on a few marketplaces.

For JardinPeau, the problem they faced wasn’t a lack of sales, but a lack of visibility.

With orders pouring in from a few marketplaces, the team faced three critical hurdles:

  • Platform Silos: Revenue and ad spend data lived in separate dashboards (TikTok Shop, Shopee Seller Centre, etc.), making it nearly impossible to see a real-time “big picture” on a group level.

  • Inventory Lag: Manually syncing stock between their office and partner warehouses led to overselling and missed opportunities.

  • Profit Uncertainty: Without a central view that reports true net profit after platform fees, marketing costs, shipping, and logistics, the team was unable to make quick decisions on pricing or bundle updates. The process ended up being a slow, retrospective process, rather than a proactive strategy.

The Solution: A “Single Source of Truth” via BRP Analytics

To bridge the gap, Skinville Solution integrated BRP eCommerce Analytics into every marketplace and store where they sell.

Now, rather than jumping between tabs and manually downloading reports from each platform, they funneled every data point into one centralized hub on BRP. This freed up time for the finance team, who now spend more time strategizing than analyzing.

1. Real-Time Profit Tracking

BRP e-Commerce Analytics platform allowed the team to measure their actual profitability, not just gross revenue – as it happened. With deep data points that goes down to the SKU-level, they could now launch smarter offers and flash sales with the confidence that every promotion was backed by healthy margins.

2. Automated Inventory Syncing

By connecting the sales channel to their partner warehouses, Skinville eliminated manual stock updates. Whether a bottle of serum is sold on Shopee or during a TikTok Live, the inventory reflected the change instantly, ensuring they are already ready to ship and do not oversell.

3. Data-Driven Marketing

With BRP Analytics, the team can now measure sophisticated customer purchase behaviour, such as:

  • Purchasing time trends
  • Average basket size
  • Purchasing trends
  • Customer location
  • Products frequently bought together
  • and more…

All this data goes back to the marketing team, who then aligns their marketing efforts with customer excitement. For example, they started running more live selling sessions during the times when they notice the highest purchasing activities.

“Now, equipped with better data, the team makes faster decisions, launches smarter offers, and stays aligned with what their customers are excited by.”

Looking Ahead

By moving from always scrambling for data to streamlined analytics process, Skinville Solutions is not longer reacting to the market. Instead, they are orchestratiing their growth in the market.

For Fad Izham, the secret to growing a brand isn’t just great skincare. It’s being close to the data.

Ready to see what’s actually driving your sales? Take a 2-weeks trial to BRP e-Commerce Analytics