FOR AGENCIES

The E-Commerce Analytics Platform Agencies Use To Run Their Clients’ Marketplace Accounts

The E-Commerce Analytics Platform Agencies Use To Run Their Clients’ Marketplace Accounts

Stop pulling CSVs every Friday. Analyze every client’s Shopee, TikTok Shop, and Lazada from one dashboard. Give your clients access so they can see their real numbers.

Stop pulling CSVs every Friday. Analyze every client’s Shopee, TikTok Shop, and Lazada from one dashboard. Give your clients access so they can see their real numbers.

Account Manager
A
PROFIT INTELLIGENCE Client: GlowLab SEA Switch ↓
Snapshot
Profit by SKU
Campaign Margin
Leakage
Refunds
Bundles
Controls Client Account GlowLab SEA Marketplace All SKU All Campaign All Date Range Last 30 days
Gross Merchandise Value
Last 30 days
RM 482,140
Aug 2025
vs JulRM 407,21018.4%
84% of monthly target
⤡⊕↓⋮
True Profit
After ads, fees, refunds
−RM 12,840
Aug 2025
vs JulRM 30,420142%
Margin turned negative on Aug 11
Profitable SKUs
Of 247 active
38 / 247
15.4% of catalogue
vs Jul52 / 24126.9%
Top 5 SKUs = 71% of all profit
Profit Leakage
Hidden losses detected
RM 43,180
Aug 2025
vs JulRM 28,64050.8%
3 SKUs · 2 campaigns flagged
True Profit per SKU · Top movers
After ads, marketplace fees, refunds & shipping
SKU
GMV
True Profit
Verdict
Lash Serum 30ml
84,200
+20,140
SCALE
Vit-C Toner 100ml
38,910
+9,420
SCALE
Cleanser Bundle 3pk
61,820
+1,210
FIX
SPF50 Refill
47,540
−6,820
STOP
Hair Oil 50ml
29,140
−3,180
STOP
Niacinamide Mist
22,400
−2,940
STOP
Campaigns: Revenue vs Real Margin
Light bar = revenue · Solid bar = profit
9.9 Mega Sale · TikTokROAS 4.2x
Rev RM 142K−RM 8,420
Brand Search · Shopee AdsROAS 6.8x
Rev RM 86K+RM 18,940
Live Stream · LazadaROAS 3.1x
Rev RM 104K−RM 4,180
Retargeting · MetaROAS 5.4x
Rev RM 64K+RM 12,640
Influencer Bundle PushROAS 2.4x
Rev RM 56K−RM 2,860
Where Your Client's Profit Is Leaking
Aug 2025 · After-fact reconciliation
Total Leakage
RM 43.1K
Refunds & Returns16.4K
Ad Overspend11.2K
Marketplace Fees7.7K
Shipping Subsidy5.2K
Voucher Stacking2.6K
One client view · 14 brands managed under your agency
Profit Intelligence
Client GlowLab SEA Switch ↓
Margin turned negative on Aug 11 — flag to client
GMV
RM 482K
18.4%
vs last month
True Profit
−RM 12.8K
142%
vs last month
Profitable SKUs
38 /247
26.9%
15.4% of catalogue
Leakage
RM 43.1K
50.8%
3 SKUs flagged
Top SKUs · True Profit
Lash Serum 30ml+RM 20.1KSCALE
Vit-C Toner 100ml+RM 9.4KSCALE
Cleanser Bundle 3pk+RM 1.2KFIX
SPF50 Refill−RM 6.8KSTOP
Hair Oil 50ml−RM 3.2KSTOP
Where Profit Is Leaking · Aug 2025
Refunds & Returns
16.4K
Ad Overspend
11.2K
Marketplace Fees
7.7K
Shipping Subsidy
5.2K
Voucher Stacking
2.6K
!
Pause SPF50 Refill ads & fix bundle pricing on Cleanser Bundle. Recovery for your client: +RM 14,600/mo.
Agency Portal · One of 14 clients Aug 2025 · Last 30 days

30-minute call. We’ll show you how leading e-commerce enablers are using BRP as their analytics system.

30-minute call. We’ll show you how leading e-commerce enablers are using BRP as their analytics system.

Brands scaling with BRP e-Commerce Analytics

THE DAILY REALITY

Your Team Is Spending Hours Managing CSVs. Your Clients Still Don’t Know If They’re Profitable.

Your Team Is Spending Hours Managing CSVs. Your Clients Still Don’t Know If They’re Profitable.

You run Shopee accounts. You manage TikTok Shop. You scale Lazada stores. Your agency is good at it.

But every Friday, this happens:

Someone on your team downloads 4 reports from Shopee. 3 from TikTok. 5 from Lazada. Copies them into a Google Sheet. And manually builds a “client dashboard” that takes 4 hours per client.

The client opens it on Monday and asks: “So… are we actually making money?”

And honestly, you can’t fully answer. Because the report shows Gross Merchandise Value (GMV) or revenue — not actual profit, after coupons, free shipping, marketplace fees, returns, ad spend, and COGS.

Your client starts wondering if your agency is worth the retainer. And you start wondering if there’s a better way to run an e-commerce enabler agency in 2026.

WHY THIS MATTERS NOW

WHY THIS MATTERS NOW

Agencies Running on Real Data Win The Big Clients

Agencies Running on Real Data Win The Big Clients

E-commerce brand owners in 2026 want three things from their agency:

  • Real profit numbers. Not GMV.
  • Live data they can see anytime. Not weekly PDFs.
  • A clear answer to “is this actually working?” — backed by SKU-level data.

Agencies still copy-pasting CSVs into sheets and sending PDF reports are losing clients to the ones who don’t.

THE SOLUTION

BRP E-Commerce Analytics — The Analytics Tool Your Agency Runs On

BRP E-Commerce Analytics — The Analytics Tool Your Agency Runs On

An analytics dashboard that pulls every client’s marketplace data into one place. Analyze profit, margin, COGS, returns, AOV, and customer LTV — real-time, down to the SKU.

Enable your agency dashboard  to view live profit, margins, COGS, returns, AOV, top-performing SKUs, dead products, and customer LTV across every marketplace they sell on.

An analytics dashboard that pulls every client’s marketplace data into one place. Analyze profit, margin, COGS, returns, AOV, and customer LTV — real-time, down to the SKU.

Enable your agency dashboard to view live profit, margins, COGS, returns, AOV, top-performing SKUs, dead products, and customer LTV across every marketplace they sell on.

What Happens When You Use BRP

Spend your time growing the business, and no time figuring out dashboards.

One Place to Manage Every Client Account

Every brand you manage. Every marketplace they sell on. One dashboard. Your account managers switch between client portfolios in two clicks.

Real Profit. Not Vanity Metrics

Stop showing clients only revenue. Show what they care about: margin, COGS, ad spend, net profit per SKU — per channel, per marketplace.

Get Back 10+ Hours Per Client, Per Week

Kill the manual reporting grind. Your account managers stop downloading CSVs and start doing the strategy work clients actually pay for.

Position As The Data-Driven Agency

Other agencies still send static PDF reports every Friday. You give clients a live profit dashboard and win the pitch every time.

A New Recurring Revenue Line

Bundle it into your retainer or charge it as a tech add-on. Either way, it’s a new line on your invoice that scales with zero headcount.

“Our team at Oxwhite used to spend hours every week pulling data from different marketplaces. With BRP, we now get clear visibility into real revenue, returns, margins, and net profit, down to product level, in just a few clicks. Having everything in one dashboard gives us instant clarity on what’s truly driving profit, allowing us to make decisions faster and more confidently.”

CK Chang, Founder, Oxwhite

“Before using BRP Analytics, getting timely sales reports for our e-Commerce and retail operations was a challenge. There is a disconnect between management, e-Commerce, and finance teams. Now, we no longer spend time manually downloading reports from marketplaces. BRP helps us get sales reports delivered to management on time, giving them the data they need to analyze and make decisions. 

Joe, MARE by Marion

“At Al’ard, we’ve been using BRP to consolidate all our marketplace sales and those of our affiliates into one place. Order processing and reporting that used to take hours is now fully automated. We get centralised sales reports in real time, which means we can act on fulfilment issues before they hit our service levels — not after the customer complains.”

Nazran Abdul Mutalib,, Director, Al’ard Far East

WHAT’S INSIDE THE PARTNER PROGRAM

Built for the way agencies actually work:

  • Unlimited client brands under one agency account
  • Auto-sync with every major Malaysian marketplace — Shopee, TikTok Shop, Lazada, Shopify, and more
  • Profit, margin, COGS, returns, fees, and ad spend reconciled automatically
  • SKU-level profitability and dead product alerts
  • Customer LTV, AOV, repeat purchase, peak buying time, geolocation insights
  • Instant reports for client management meetings and finance teams
  • Partner onboarding & training for your account managers
  • Agency pricing structured around your portfolio, not per-seat SaaS pricing

Is Your team wasting hours on busy-work?

WHAT’S INSIDE THE PARTNER PROGRAM

Built for the way agencies actually work:

  • Unlimited client brands under one agency account
  • Auto-sync with every major Malaysian marketplace — Shopee, TikTok Shop, Lazada, Shopify, and more
  • Profit, margin, COGS, returns, fees, and ad spend reconciled automatically
  • SKU-level profitability and dead product alerts
  • Customer LTV, AOV, repeat purchase, peak buying time, geolocation insights
  • Instant reports for client management meetings and finance teams
  • Partner onboarding & training for your account managers
  • Agency pricing structured around your portfolio, not per-seat SaaS pricing

WHAT’S INSIDE THE PARTNER PROGRAM

Built for the way agencies actually work:

  • Unlimited client brands under one agency account
  • Auto-sync with every major Malaysian marketplace — Shopee, TikTok Shop, Lazada, Shopify, and more
  • Profit, margin, COGS, returns, fees, and ad spend reconciled automatically
  • SKU-level profitability and dead product alerts
  • Customer LTV, AOV, repeat purchase, peak buying time, geolocation insights
  • Instant reports for client management meetings and finance teams
  • Partner onboarding & training for your account managers
  • Agency pricing structured around your portfolio, not per-seat SaaS pricing

Book A 30-Minute Partner Demo

See It Live On A Real Brand’s Data

Is Your team wasting hours on busy-work?

On the call, we will:

  • Show you BRP running live on a real e-commerce brand’s account

  • Walk you through how leading agencies are using it across their client portfolios

  • Break down the agency pricing — what it actually costs you

  • Show you what you can charge your clients for it

  • Map out your margin at 5, 10, and 20+ clients

  • Answer any questions about onboarding, white-labeling, and rollout

Stop sending PDF reports.

Optimize Your Marketplaces Now

Start running a tech-enabled agency.

30-minute call. We’ll show you how leading e-commerce enablers are using BRP as their analytics system.