E-COMMERCE PROFIT ANALYTICS

Are your “winning
products” losing you money?

Are your “winning
products” losing you money?

You run ads, scale campaigns, push SKUs, and chase GMV. But without a view into your real profit, you’re just guessing.

You run ads, scale campaigns, push SKUs, and chase GMV. But without a view into your real profit, you’re just guessing.

DEMOPART...
D
PROFIT INTELLIGENCE
Snapshot
Profit by SKU
Campaign Margin
Leakage
Refunds
Bundles
Controls BRP Customer Code BRPDEMO001 Marketplace All SKU All Campaign All Date Range Last 30 days
Gross Merchandise Value
Last 30 days
RM 482,140
Aug 2025
vs JulRM 407,21018.4%
84% of monthly target
⤡⊕↓⋮
True Profit
After ads, fees, refunds
−RM 12,840
Aug 2025
vs JulRM 30,420142%
Margin turned negative on Aug 11
Profitable SKUs
Of 247 active
38 / 247
15.4% of catalogue
vs Jul52 / 24126.9%
Top 5 SKUs = 71% of all profit
Profit Leakage
Hidden losses detected
RM 43,180
Aug 2025
vs JulRM 28,64050.8%
3 SKUs · 2 campaigns flagged
True Profit per SKU · Top movers
After ads, marketplace fees, refunds & shipping
SKU
GMV
True Profit
Verdict
Lash Serum 30ml
84,200
+20,140
SCALE
Vit-C Toner 100ml
38,910
+9,420
SCALE
Cleanser Bundle 3pk
61,820
+1,210
FIX
SPF50 Refill
47,540
−6,820
STOP
Hair Oil 50ml
29,140
−3,180
STOP
Niacinamide Mist
22,400
−2,940
STOP
Campaigns: Revenue vs Real Margin
Light bar = revenue · Solid bar = profit
9.9 Mega Sale · TikTokROAS 4.2x
Rev RM 142K−RM 8,420
Brand Search · Shopee AdsROAS 6.8x
Rev RM 86K+RM 18,940
Live Stream · LazadaROAS 3.1x
Rev RM 104K−RM 4,180
Retargeting · MetaROAS 5.4x
Rev RM 64K+RM 12,640
Influencer Bundle PushROAS 2.4x
Rev RM 56K−RM 2,860
Where Your Profit Is Leaking
Aug 2025 · After-fact reconciliation
Total Leakage
RM 43.1K
Refunds & Returns16.4K
Ad Overspend11.2K
Marketplace Fees7.7K
Shipping Subsidy5.2K
Voucher Stacking2.6K
Powered by QuickSight
Profit Intelligence
Margin turned negative on Aug 11 — action needed
GMV
RM 482K
18.4%
vs last month
True Profit
−RM 12.8K
142%
vs last month
Profitable SKUs
38 /247
26.9%
15.4% of catalogue
Leakage
RM 43.1K
50.8%
3 SKUs flagged
Top SKUs · True Profit
Lash Serum 30ml+RM 20.1KSCALE
Vit-C Toner 100ml+RM 9.4KSCALE
Cleanser Bundle 3pk+RM 1.2KFIX
SPF50 Refill−RM 6.8KSTOP
Hair Oil 50ml−RM 3.2KSTOP
Where Profit Is Leaking · Aug 2025
Refunds & Returns
16.4K
Ad Overspend
11.2K
Marketplace Fees
7.7K
Shipping Subsidy
5.2K
Voucher Stacking
2.6K
!
Pause SPF50 Refill ads & fix bundle pricing on Cleanser Bundle. Estimated recovery: +RM 14,600/mo.
Powered by QuickSight Aug 2025 · Last 30 days

No credit card needed · Syncs with Shopee, Lazada & TikTok.

No credit card needed · Syncs with Shopee, Lazada & TikTok.

THE DAILY REALITY

Is Your team wasting hours on busy-work?

Is Your team wasting hours on busy-work?

Profitability by Marketplaces

What your team is doing

  • Pulling reports from Shopee, Lazada & TikTok
  • Checking campaign dashboards across 3+ tools
  • Exporting spreadsheets and stitching numbers
  • Reconciling fees, refunds, and ad spend by hand

Profitability by Marketplaces

What you still can’t answer

  • Why did profit drop this month?

  • Which SKU is actually making money?

  • Should we push this campaign again?

  • Where exactly is margin leaking?

By the time you find the answer, the opportunity is gone.

By the time you find the answer, the opportunity is gone.

FROM BUSY WORK TO IMPACT

Make profitable decisions.

Make profitable decisions.

BRP e-Commerce Analytics replaces messy spreadsheets, dashboard-hopping, and guesswork.

BRP e-Commerce Analytics replaces messy spreadsheets, dashboard-hopping, and guesswork.

Customer Behaviour Insights

01- Analyze profit per SKU

After ads, marketplace fees, refunds, and shipping. The number that actually matters.

02 – Campaign performance vs. real margin

Stop celebrating revenue spikes that quietly destroy your bottom line.

03 – Track returns & profit leakage

Surface the hidden losses that never show up in your platform reports.

04 – Identify what to scale

Spot the SKUs and channels with room to grow and act before competitors do.

DEMOPART...
D
DECISION CENTER
Today
This Week
Aug 2025
YTD
Time to a profit answer
Average per question, this week
Before
4h 20m
SLOW
With BRP
12s
FAST
Top SKUs · True Profit
After ads, fees & refunds
SKU
Profit
Action
Lash Serum 30ml
+20.1K
SCALE
Vit-C Toner
+9.4K
SCALE
Cleanser Bundle
+1.2K
FIX
SPF50 Refill
−6.8K
STOP
GMV
RM 482K
18.4%
True Profit
−RM 12.8K
142%
Profitable SKUs
38 /247
26.9%
Leakage
RM 43.1K
50.8%
!
Pause SPF50 Refill ads & fix the bundle pricing on Cleanser Bundle. Estimated recovery: +RM 14,600 / month.
Powered by QuickSight

MAKE DECISIONS, NOT BUILD DASHBOARDS

Spend your time growing the business, and no time figuring out dashboards.

WHAT TO SCALE

The real winners

Identify SKUs that generate real profit, and scale them.

WHAT TO STOP

The silent killers

Spot campaigns that drive revenue but bring low or negative profit.

WHAT TO FIX

The hidden levers

Uncover refund-heavy products, pricing gaps, and bundle opportunities.

Optimize Your Marketplaces Now

Optimize Your Marketplaces Now

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