E-COMMERCE PROFIT ANALYTICS

Are your “winning
products” losing you money?

Extract More Profit From Shopee, TikTok & Lazada Without More Spend

You run ads, scale campaigns, push SKUs, and chase GMV. But without a view into your real profit, you’re just guessing.

BRP shows you where your marketplace profit is coming from and where it’s leaking. So you can fix it fast and scale. Syncs with every major marketplace platform in Malaysia.

BRP Dashboard Hero
DEMOPART...
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PROFIT INTELLIGENCE
Snapshot
Profit by SKU
Campaign Margin
Leakage
Refunds
Bundles
Controls BRP Customer Code BRPDEMO001 Marketplace All SKU All Campaign All Date Range Last 30 days
Gross Merchandise Value
Last 30 days
RM 482,140
Aug 2025
vs Jul RM 407,210 18.4%
84% of monthly target
⤡⊕↓⋮
True Profit
After ads, fees, refunds
−RM 12,840
Aug 2025
vs Jul RM 30,420 142%
Margin turned negative on Aug 11
Profitable SKUs
Of 247 active
38 / 247
15.4% of catalogue
vs Jul 52 / 241 26.9%
Top 5 SKUs = 71% of all profit
Profit Leakage
Hidden losses detected
RM 43,180
Aug 2025
vs Jul RM 28,640 50.8%
3 SKUs · 2 campaigns flagged
True Profit per SKU · Top movers
After ads, marketplace fees, refunds & shipping
SKU
GMV
True Profit
Verdict
Lash Serum 30ml
84,200
+20,140
SCALE
Vit-C Toner 100ml
38,910
+9,420
SCALE
Cleanser Bundle 3pk
61,820
+1,210
FIX
SPF50 Refill
47,540
−6,820
STOP
Hair Oil 50ml
29,140
−3,180
STOP
Niacinamide Mist
22,400
−2,940
STOP
Campaigns: Revenue vs Real Margin
Light bar = revenue · Solid bar = profit
9.9 Mega Sale · TikTok ROAS 4.2x
Rev RM 142K −RM 8,420
Brand Search · Shopee Ads ROAS 6.8x
Rev RM 86K +RM 18,940
Live Stream · Lazada ROAS 3.1x
Rev RM 104K −RM 4,180
Retargeting · Meta ROAS 5.4x
Rev RM 64K +RM 12,640
Influencer Bundle Push ROAS 2.4x
Rev RM 56K −RM 2,860
Where Your Profit Is Leaking
Aug 2025 · After-fact reconciliation
Total Leakage
RM 43.1K
Refunds & Returns 16.4K
Ad Overspend 11.2K
Marketplace Fees 7.7K
Shipping Subsidy 5.2K
Voucher Stacking 2.6K
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Skip the fluff. Let us show you our best case studies.

No credit card needed · Syncs with Shopee, Lazada & TikTok.

THE DAILY REALITY

Is Your team wasting hours on busy-work?

One Dashboard. Multiple Revenue-Driving Insights.

Decisions get easier when you can see what’s really driving profit – across every marketplace, channel, and SKU – in one fast, focused dashboard.

Profitability by Marketplaces

What your team is doing

  • Pulling reports from Shopee, Lazada & TikTok
  • Checking campaign dashboards across 3+ tools
  • Exporting spreadsheets and stitching numbers
  • Reconciling fees, refunds, and ad spend by hand

Which marketplaces are actually worth it?

Profitability by Marketplaces

What you still can’t answer

  • Why did profit drop this month?

  • Which SKU is actually making money?

  • Should we push this campaign again?

  • Where exactly is margin leaking?

Which marketplaces are actually worth it?

By the time you find the answer, the opportunity is gone.

One Dashboard. Multiple Revenue-Driving Insights.

Decisions get easier when you can see what’s really driving profit – across every marketplace, channel, and SKU – in one fast, focused dashboard.

FROM BUSY WORK TO IMPACT

Make profitable decisions.

One Dashboard. Multiple Revenue-Driving Insights.

Decisions get easier when you can see what’s really driving profit – across every marketplace, channel, and SKU – in one fast, focused dashboard.

BRP e-Commerce Analytics replaces messy spreadsheets, dashboard-hopping, and guesswork.

Customer Behaviour Insights

Analyze profit per SKU

Know exactly how, when, and where they buy.

After ads, marketplace fees, refunds, and shipping. The number that actually matters.

02 – Campaign performance vs. real margin

Stop celebrating revenue spikes that quietly destroy your bottom line.

03 – Track returns & profit leakage

Surface the hidden losses that never show up in your platform reports.

04 – Identify what to scale

Spot the SKUs and channels with room to grow and act before competitors do.

BRP Decision Center Widget
DEMOPART...
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DECISION CENTER
Today
This Week
Aug 2025
YTD
Time to a profit answer
Average per question, this week
Before
4h 20m
SLOW
With BRP
12s
FAST
Top SKUs · True Profit
After ads, fees & refunds
SKU
Profit
Action
Lash Serum 30ml
+20.1K
SCALE
Vit-C Toner
+9.4K
SCALE
Cleanser Bundle
+1.2K
FIX
SPF50 Refill
−6.8K
STOP
GMV
RM 482K
18.4%
True Profit
−RM 12.8K
142%
Profitable SKUs
38 /247
26.9%
Leakage
RM 43.1K
50.8%
!
Pause SPF50 Refill ads & fix the bundle pricing on Cleanser Bundle. Estimated recovery: +RM 14,600 / month.
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MAKE DECISIONS, NOT BUILD DASHBOARDS

Spend your time growing the business, and no time figuring out dashboards.

WHAT TO SCALE

The real winners

Identify SKUs that generate real profit, and scale them.

WHAT TO STOP

The silent killers

Spot campaigns that drive revenue but bring low or negative profit.

WHAT TO FIX

The hidden levers

Uncover refund-heavy products, pricing gaps, and bundle opportunities.

Optimize Your Marketplaces Now

Stop looking at vanity metrics. Start making money moves.

We’ll show you where your profit is hiding.

No credit card needed · Cancel anytime · Setup in under 10 minutes