The “25% Shopee Tax” is Real. Here’s How to Take Your Profit Back.

Here’s a popular Reddit thread. A curious redditor asked a question that every seller has likely asked themselves:

“Sellers of Shopee MY, seriously how do you make money selling stuff at low prices while Shopee takes away 20%~25% for each sale you made??? Just how do you survive?”

The math doesn’t lie. With the February 1st 2026 Shopee fee adjustments now in full effect, sellers are facing a mountain of costs:

  • Adjusted Marketplace Commission Fees
  • 3.78% Transaction Fees (after SST)
  • RM0.54 Platform Support Fees per order
  • Marketing Program & Service Fees (plus that extra 8% SST)

When you add up the ads, the packing material, and the returns, that “25% cut” isn’t an exaggeration. It’s actually real.

For a seller doing RM50,000+ a month, you aren’t just fighting competitors anymore, but for survival, too.

The Problem: Most Sellers are “Guesstimating”

If you are doing high volume and selling on multiple marketplaces, you probably have plenty of data. You have spreadsheets, Seller Centre exports, and TikTok dashboards.

But do you know your real numbers – like actual profit from the different marketplaces?

Most sellers can see their revenue growing, but they can’t see where the margin is leaking. They don’t know which specific SKU is being killed by the new fee structure, or which marketplace (Shopee, Lazada, or TikTok) is actually yielding the highest net profit after all the “invisible” fees are settled.

The Solution: The 60-Day Growth Insights Programme

We believe the best way to earn trust is to deliver actual results. That’s why BRP Analytics is opening up 5 fully-sponsored seats in our Growth Insights Programme (GIP).

This is a 60-day, hands-on, outcome-first partnership where we build your entire analytics system from scratch.

If you are selected, we will analyze your:

  • SKU-level profitability: Find out which products are making money and which are just “donating” to the platform.
  • Marketplace Comparison: See exactly how your margins differ between Shopee, Lazada, and TikTok.
  • Ad Efficiency: Stop over-spending on ads that don’t convert to bottom-line profit.
  • Cost Leakages: We track the “hidden” profit leaks: shipping overcharges, vouchers, returns, and platform fees.
  • Optimization: From product bundling to optimizing product prices, we’ll show you where to optimize.

What You Get (Value: RM3,000+)

  1. A Custom BRP Dashboard: A fully-built, automated analytics view of your business.
  2. Growth Opportunities Map: A report showing exactly where your money is leaking and where to scale.
  3. Strategy Session: A 60-minute deep dive with our experts to plan your 2026 growth.

Who is this for?

To keep the quality of our success stories high, we are only looking for:

  • Sellers doing at least RM50k+ monthly revenue.
  • Sellers active on 2 or more marketplaces (e.g., Shopee + TikTok Shop).
  • Sellers ready to scale and willing to share their success story as a BRP case study.
  • You also have to follow us on Instagram and Facebook.

Ready to apply?

Rising marketplace & marketing fees do not have kill your growth. It just means you have to be on top of the data.

If you’re ready, just fill in the application form below:


Our team will review all applications. If you’re selected, we onboard you immediately.